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| SKY SOTHEBY’S INTERNATIONAL REALTY ASSOCIATES
ARE PROUD OF THE LEVEL OF SERVICE WE PROVIDE. We understand the unique value of your property and will develop a marketing plan that will provide the attention and exposure it deserves. • PRICING YOUR PROPERTY Our Professional Market Analysis benchmarks your property with similar homes in the same vicinity to calculate its fair market value. Should you need a faster sale, we assist in the adjustment of your price to achieve the most competitive sales package. • SETTING THE STAGE Sellers are rewarded with higher returns when they stage their home to the public. Before your house is shown, we’ll help you strengthen buyer reception – with a complimentary staging analysis and recommended enhancements. • PROFESSIONAL PHOTOGRAPHY Projecting the right image can make all the difference when attracting the right buyers to your property. We coordinate a professional photography session where visual artists analyze your property, and capture distinct views for still and virtual tour presentation. • ATTRACTING ATTENTION We place an attractive ‘For Sale’ sign to capture interested, drive-by attention. This is a proven, effective sales strategy to entice and inform ideally suited buyers. Calls are always received by an agent who has personally previewed your home and who knows its strengths. • PUTTING IT IN PRINT We recognize the importance of a fi rst impression. Our Marketing Team creates a customized, four-color brochure highlighting your property’s distinctive features. We include photos for distribution to interested buyers at the SKY Sotheby’s International Realty offi ce and at your home during viewing. • REAL TIME TECHNOLOGY Our entire organization is equipped with Blackberry handheld devices enabling us to stay in contact with interested parties at all times. • OPEN HOUSES Our optional Sunday Open House events place professional sales associates in your home to help buyers when it is most convenient for them. We post directional signage, highlight your home’s features, and create a conducive atmosphere for the potential homebuyer. • REALTOR® OUTREACHWe enjoy great relationships with 5000+ fellow realtors of the Sarasota Association of Realtors: –Broadcasting your new listing to more than 4,000 Sarasota Association of Realtors members. –Hosting a special preview tour for invited realtors. –Displaying your listing, photos and virtual property tour on the Multiple Listing Service (MLS) website. • PRESENTING ONLINE We feature your property listing on skysothebysrealty.com, realtor. com, sothebysrealty.com, heraldtribune.com, IHT.com (International Herald Tribune), Trulia.com, & realestatejournal.com. These hightraffic websites offer comprehensive Sarasota MLS searches, listing and agent contact details, virtual tours and local information to a worldwide audience. • TARGETED DIRECT MARKETING Our customized and targeted direct mail campaigns include: –Four-color property postcard mailings to area homeowners, select neighborhoods and targeted, proprietary database contacts including past clients, leading real estate agents, qualifi ed buyers and investors. •NATIONAL & INTERNATIONAL Branded by a $10 million national advertising budget, your property has the opportunity to be artfully displayed in publications renowned for their sophisticated and re ned readers. By taking advantage of advertising opportunities in such places as the Wall Street Journal, and Robb Report Vacation Homes, your home will be well positioned to receive the attention and exposure it deserves. • CONTRACT TO CLOSING We follow through on our commitment to serve you until the sale is fi nal and beyond. Once under contract, or after the sales contract is negotiated and fi nal, we: –Solicit backup offers. –Prepare your net sheet itemizing sales expenses and estimated closing proceeds. –Personally meet with your appraiser, attend your home and pest inspections. –Manage critical dates, deliverables and scheduling. –Conduct weekly conferences with you, your mortgage and title companies and attorneys. –Review closing documents, schedule and attend your closing. OUR WEB SITE, WWW.SOTHEBYSREALTY.COM,IS ONE OF THE WORLD’S MOST VISITED on-line destinations for high-quality real estate. Utilizing high resolution photography and in-depth property description, your home is marketed with the latestweb-based technology to a global audience of discerninghome buyers. A UNIQUE HOME DESERVES SPECIAL ATTENTION.We offer white-glove service that distributes your property listing brochure to Sotheby’s International Realty® offices around the country and around the world. This program exposes your property to potential home buyers who seek properties of distinctive character. Your property brochure can also be displayed at Sotheby’s auction houses and sales rooms in New York, London and other worldwide locations. Among the world’s most popular places to see and experience exceptional art, jewelry and collectibles, only your Sotheby’s International Realty®associate can offer such exclusive access to so many of the world’s most qualified buyers. Our exclusive association with the Sotheby’s auction house includes a direct link from the Sotheby’s home page to our Web site – generating more qualified interest in your property listing. |
